英文專題研究寫作

Sunday, October 15, 2006

10 Annotated Bibliography from Internet resources and Books resources

Internet resources

Ⅰ. Amar Cheema, Peter T. L. Popkowski Leszczyc, Rajesh Bagchi, Richard P. Bagozzi, James C. Cox, Utpal M. Dholakia, Eric A. Greenleaf, Amit Pazgal, Michael H. Rothkopf, Michael Shen ‌. (2005) Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions. Marketing Letters 16:3-4, 401, from
http://www.leaonline.com/doi/abs/10.1207/S15327663JCP13-1%262_10?cookieSet=1&journalCode=jcp

This book focuses on the psychological reasons for consumer to purchase on-line, including the auction entry decision, bidding decisions during the auction, and bidding behavior at the end of an auction.

Ⅱ. Wang K; Wang E.T.G.; Tai C.-F., International Journal of Information Management, Volume Number 2, 22, pp. 127-142(16), April 2002, from http://www.ingentaconnect.com/content/els/02684012/2002/00000022/00000002/art00050

This book focuses mainly the on-line auction in Taiwan. The investigation of on-line auction through the world showed that the way of trading has changed from business-to consumer to consumer-to-consumer. The reason of changing is based on different auction rules and various types of products in on-line auction.

Ⅲ. Jin Baek Kim , Arie Segev, Multi-component contingent auction (MCCA): a procurement mechanism for dynamic formation of supply networks, Proceedings of the 5th international conference on Electronic commerce, p.78-86, September 30-October 03, 2003, Pittsburgh, Pennsylvania, from http://portal.acm.org/citation.cfm?id=929679#citings

Ⅳ. Li-Jung Chiang, The influence of consumer’s online purchasing motivation and perceptive risk on the online auction’s purchasing willing, 2003, from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627104-150954

This paper suggests the rising of on-line auction provided consumers a more time-saving and money-saving environment to consume on-line. However, there is perceptive risk on-line also. The on-line fraud can be a threat for consumers to hesitate trying to trade on-line.

Ⅴ. Cheng-Ying Lin, Influencing Factors for online auction users to Adopt On-line auction shopping, 1999, from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0608100-135142

This paper focuses on the influence for consumers to shop on-line and the reason that why consumers is willing to purchase on-line regardless the potential risk of be cheated.


Book resources

Ⅰ. Henry Assael (2003), Consumer Behavior: A Strategic Approach, Houghton Mifflin Company

This book explains the variety of consumer behavior under different circumstances. It is based on the combination of consuming theory and strategic approach.

Ⅱ. Foxall, Gordon R./ Goldsmith, Ronald E./ Brown, Stephen (1998), Consumer Psychology for Marketing, Thomson Learning

This book present a complete concept about consumer psychology and marketing. Through the content of the book, readers can get the picture of how marketing attract consumers and makes them consume.

Ⅲ. Tom Murphy (2000), Web Rules: How the Internet is Changing the Way Consumers Make Choices, Dearborn Trade Pub; 1st edition

The author of this book suggests three main reasons for the popularity of on-line trading through lot of investigation. Personal service, multiple choices and price are the three main reasons. The book also contains interviews with several managers from E-Commerce companies which is helpful for understanding the strategy of e-commerce.

Ⅳ. 汪志堅 (2006), 消費者行為, 全華科技出版

This book provides a general concept of consumer behavior and illustrated it by using a great number of examples in Taiwan.

Ⅴ. 梅薇絲 (2004), shopping的三十個理由, 葉子出版

Instead of studying the theories and strategic approach on consumer behavior, this book discusses the motivation of consuming and the psychological reason of why human being trade and to find out our original motivations for trading.

Sunday, October 08, 2006

5 References concerned in my research

Ⅰ. Snyder, JM Federal Communications Law Journal [Fed. Commun. Law J.]. Vol. 52, no. 2, [vp]. Mar 2000. from http://md1.csa.com/partners/viewrecord.php?requester=gs&collection=ENV&recid=4807099&q=online+auction&uid=788907606&setcookie=yes

Ⅱ. Wang K; Wang E.T.G.; Tai C.-F., International Journal of Information Management, Volume Number 2, 22, pp. 127-142(16), April 2002, from http://www.ingentaconnect.com/content/els/02684012/2002/00000022/00000002/art00050

Ⅲ. Jin Baek Kim , Arie Segev, Multi-component contingent auction (MCCA): a procurement mechanism for dynamic formation of supply networks, Proceedings of the 5th international conference on Electronic commerce, p.78-86, September 30-October 03, 2003, Pittsburgh, Pennsylvania, from http://portal.acm.org/citation.cfm?id=929679#citings

Ⅳ. Li-Jung Chiang, The influence of consumer’s online purchasing motivation and perceptive risk on the online auction’s purchasing willing, 2003, from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627104-150954

Ⅴ. Cheng-Ying Lin, Influencing Factors for online auction users to Adopt On-line auction shopping, 1999, from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0608100-135142

Skeleton of my research writing

Topic : The change of consuming habit by on-line auction in Taiwan.


5 Questions for the research

Ⅰ Why online trading became a trend in Taiwan?
Ⅱ. What is the difference between shopping on-line and in traditional retailers?
Ⅲ. Are consumers satisfied with the result of on-line trading?
Ⅳ. How does on-line auction affect the consuming habit in Taiwan?
Ⅴ. Could on-line auction cause any consuming problem?


Keyword list

1. on-line auction
2. Ebay
3. consumer
4. merchant
5. operation of on-line auction
6. convenience
7. lower price
8. bidding
9. risk of on-line trading
10. consuming security


Thesis statement :

Convenience and lower price are the two main reasons for the popularity of on-line auction.


Preliminary outline :

Ⅰ. Introduction

Ⅱ. The difference between traditional trading and on-line trading
a. Pattern of consuming in traditional retailer
b. Operation of on-line auction

Ⅲ. Why on-line trading became a trend in Taiwan?
a. The popularization of the Internet
b. The convenience of consuming on-line
c. The lower price of merchandise in on-line auction

Ⅳ. Advantages and disadvantages of on-line trading

Ⅴ. Conclusion

Saturday, September 30, 2006

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